Latino Executives Hard to Find

Employers are agressively seeking bilingual and bicultural professionals to fill executive level positions. Prime candidates are meant to be not only experienced professionals or MBAs but also Latino market savvy.

According to the Census Bureau, less than 7% of Hispanic men and 8% of Latinas are employed in management and business operations occupations. Besides the small pool of candidates, few new prospects turn up as not many Hispanics are earning graduate/professional degrees and many others are unwilling to relocate.

Avid recruiters work Hispanic social events, building relationships at chambers of commerce, industry receptions and alumni associations. They get to know career guidance counselors, business professors, editors at industry magazines and leaders of national Hispanic organizations.

If the demand for Hispanics at high levels is met, their experiences and perspectives will lead to marketing ideas that will help companies better reach customers.