Batanga, which is the leading media and entertainment company reaching Latinos, announced that they have surpassed 3.8 million unique users per month as of December 2007. The Batanga User Demographic Study that they use demonstrates that the Batanga audience is deeper and broader than any other Latino focused website competitor. "Through our proprietary Batanga User Demographic Study we have validated what our advertisers know about our ability to reach the totality of the US Hispanic market,” said Rick Marroquin, CMO of Batanga.

The results of the study show a strong balance in the demographics of the users and Batanga is over-indexing in key demographic areas and buying power.