Nielsen Establishes National Hispanic/Latino Advisory Council

New York, NY, February 27 -- The Nielsen Company, today announced the formation of a national Hispanic/Latino Advisory Council (HLAC), a new independent advisory group established to help inform and enhance the Company's efforts to recruit, measure and accurately report on Hispanic television households in the U.S. The first meeting of the HLAC is scheduled for March 4, 2008 in New York.

"Nielsen is committed to pursuing outreach efforts that are as diverse as the communities we serve in order to ensure that every viewing choice counts in the television ratings system," said Catherine Herkovic, Senior Vice President and Managing Director, National Television Client Services at Nielsen. "By providing invaluable third-party insight and expertise on the Hispanic community, the Hispanic/Latino Advisory Council will have an important role in helping us successfully achieve these goals."

"The U.S. Hispanic population has grown 19.4 percent in the last five years, and by 2050 it is estimated that one in every four people in the U.S. will be of Hispanic descent," said Ernest Bromley, President and CEO of Bromley Communications and a member of Nielsen's HLAC. "Nielsen should be commended for establishing this Council, which will be an important forum for representatives of the Hispanic community to share their thoughts on the issues that are most important to our businesses and our communities."