Hispanics are concerned about the treatment of immigrants in the United States, both in terms of immigration policy and the way they are portrayed in the media. Nevertheless, six in ten feel that Hispanic immigrants should "follow the rules and come to the U.S. legally." A majority of respondents -- particularly more recent immigrants -- feel strongly that immigrants have an obligation to learn English.

A new study conducted by Los Angeles based multicultural research firm New American Dimensions suggests that companies that openly support the rights of Hispanic immigrants are likely to garner favor with this segment, the largest minority group in the United States.