Multicultural Marketing Communications - Better Customer Relationships

Multicultural Communications -- How to Build Better
Customer Relationships Among Diverse Audiences
----- With Advertising Age, America Online, Diageo North America, New A, State Farm, Viva Communications and Yahoo! U.S. Hispanic.

NY/IABC offers you the opportunity to learn how to tap into the fast-growing market of multicultural U.S. consumers of Hispanic and Asian descent.

Marketing and communications professionals whose employers or clients need to tap into the fast-growing market for multicultural U.S. consumers of Hispanic, Asian and African descent should attend NY/IABC's "Multicultural Communications: Building Better Relationships" program.

A panel of experts on the techniques being used to reach out to this emerging class of multicultural consumers will explain how Fortune 500 companies communicate to this audience; how advertising and marketing agencies develop communication programs and initiatives for these groups; and how media outlets deliver and measure those messages effectively.

The panelists are:

* Peter E. Blacker - VP International & Multicultural, AOL Media Networks, America Online
* Rose Fonseca - Zone Marketing Analyst, State Farm Insurance Companies
* Manny Gonzalez - Senior Brand Manager, Scotch, Diageo North America
* Yi-Ping Lee - Director of Strategy & Business Development, New A
* Simon Lo - President, Viva Communications
* Liz Sarachek - Executive Director, Sales, Yahoo! U.S. Hispanic
* Laurel Wentz - International Editor, Advertising Age

There will be pre- and post-program networking with complimentary appetizers and a cash bar.

Event Date: Tuesday, August 10, 2004
Place: The Penn Club
Address: 30 West 44th Street, at Fifth Avenue, Manhattan; (212) 764-3550.

Time: 6:00 p.m. to 8:00 p.m. (Networking: 6 - 6:30 p.m.; program: 6:30 - 7:30 p.m.; networking: 7:30 - 8 p.m)

Cost to Attend: In Advance: $35 Members; $45 Non-Members. At the door $45 Members; $55 Non-Members.

Make checks payable to NY/IABC. For credit card payments, please contact Carol Wahler, NY/IABC Administrator, at (212) 633-9936.

Reservation deadline is Friday, Aug. 6.

Please reserve through Carol Wahler, NY/IABC Chapter Administrator, by phone at (212) 633-9936, by fax at (212) 633-8944 or by e-mail at nyiabc@aol.com