Center for Hispanic Marketing Communication, Florida State University

The U.S. Hispanic marketing industry has experienced dynamic growth and a consequent need for trained professionals. Most advertising, public relations agencies, and marketing organizations encounter difficulties filling their Hispanic marketing positions. It is for these reasons that Dr. Felipe Korzenny founded the Center for the Study of Hispanic Marketing Communication at Florida State University in 2004. Currently, the Center is the first of its kind in the U.S. Recognizing the immediate need for professionals trained in Hispanic Marketing Communication, the Center has developed the following main goals, which are to:

- Train students to serve the Hispanic marketing industry,
- Train professionals who currently serve the Hispanic public in the U.S.,
- Conduct relevant research to further the understanding of the Hispanic market, and
- Serve as a source of knowledge about the Hispanic Market for industry professionals.